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All the experience was based on four fundamental theme groups. Each group has given us the insight to a different dimension and has enabled us painting the best picture of what happens in a festival and in the festivalgoers:

The questions in the “Lifestyle” section talk about the preferences of the people; this category gives us an outlook on how festivalgoers are, what is what they want and which are their choices in a festival context. We asked if people preferred to shave or sport an into-the-wild style, if they wanted to have kids or be like Peter Pan, and if they waited until marriage or… they didn’t.

The questions inside “Experience Perception” talk about the way in which people are perceiving their surroundings (in this case, the festival). These questions look at how festivalgoers move and act in space contexts that happen inside these events: if they liked to study the line-up or follow the people, meet their friends there or arrive with the crew and if they liked to watch the gigs until the last chord or preferred festival tourism.

This category gives us information that is focused in emotions: it talks about people’s attitudes and how do they react in different scenarios in a festival. For example, we asked the festivalgoers if they wanted to relax in the event or if they have come with the plan to die and resurrect from the dead, if they preferred to have war wounds or the memories of a geisha and if they liked to cheer or hate.

There’s no festival without music or music without its corresponding festival. Last but not least, music was another dimension we wanted to measure because it is a pivotal part of these kind of events. We asked about what bands the festivalgoers preferred and which would be their perfect line-up.